Called the “Smithsonian of Country Music” Record-breaking 1.25 million visitors in 2018. Consistently ranked as one of the top attractions in Nashville. The partnership included sponsorship of American Currents exhibit, hotel activations, sweepstakes, and inclusion in digital channels and social channels, and a limited edition Hatch Show Print poster for Hilton guests.
Results: Over 70M Impressions during the life of the year-long campaign.
On site signage
Email / Sweeps
Digital Banners
Exclusive Value Add For Hilton Guests
Exterior Signage – OOH
Influencer Marketing
Influencer Marketing