Amelia Anne Scott

Brand & Content Marketing

Digital Marketing

Customer Engagement Marketing

Marketing Analytics

Amelia Anne Scott

Brand & Content Marketing

Digital Marketing

Customer Engagement Marketing

Marketing Analytics

Increase conversion 15%

The Problem:
How do we increase engagement on our sites, reduce call volume, and drive conversion?

Solution:

Added a Click to Chat was added for this hotel and set up a training program for reservations agents to answer chats in real-time.

Results:
The conversion rate increased by 15%. The bounce rate decreased by 3% and Time on Site increased by 3%.