PROJECT:
Enhanced “Things To Do” pages were built for all hotels with the objective of driving improved SEO positioning, particularly in generic searches, and to add rich content to improve leisure guest experience and to sell features of the hotel.
Also included property-specific key selling points, like Evening Reception for Embassy Suites hotels, Beach Club amenities for relevant hotels, and resort activity information for relevant hotels.
RESULTS:
- For optimized properties, up an average of 10 positions on Google organic search
- +20% avg in total organic keywords
AFTER
BEFORE
