Problem: How do we target users to promote specific offers based on buyer persona?
Solution: Serve dynamic lightboxes based on geographic location. Used a lightbox for Puerto Rico residents offering a Puerto Rico Residents Offer and a different lightbox for visitors outside of the island.
Results: We saw a 17% increase in visitors entering the booking funnel compared to no lightboxes at all and a 40% increase in Puerto Rico Residents entering the booking funnel compared to the standard lightbox.
